Efficient Google Ads.
Focus the budget on high-intent searches from people looking for a lawyer now—not expensive, generic traffic.
Google Ads and SEO for Criminal Defense Firms
More of the cases
you want.
Tightly targeted Google Ads. Authority-building content.
Full visibility into what every dollar produces.
Built only for criminal defense firms.
The Norris Legal Group story
A real client.
One connected system.
See how targeted Google Ads, focused landing pages, and content built from Graham Norris's expertise work together.
See the Norris story“Zentriq is knowledgeable, honest, and a pleasure to work with. I would definitely recommend their services.”
Graham NorrisFounder, Norris Legal Group
How Zentriq is different
Leads now.
Authority that compounds.
Most agencies sell disconnected tactics. Zentriq works only with criminal defense firms and connects paid search, expert content, and transparent reporting in one system.
Authority content.
Turn your real legal expertise into practice-area pages and useful content that can earn visibility in Google and AI search.
Total transparency.
See spend, inquiries, and lead quality in a live dashboard, with clear updates at least weekly.
One connected system
Paid search now.
Organic growth over time.
Start with the cases you want and the markets you serve. Build immediate opportunity while strengthening the visibility you own.
01 / Near-term lead generation
Be there when
someone needs a lawyer.
We launch focused Google Ads and landing pages built around trust and urgency. The goal is new clients from high-intent searches, with calls, inquiries, and retained matters kept distinct in reporting.
How we approach paid search
02 / Search authority and AI visibility
Your expertise.
Working beyond the courtroom.
We interview you, turn your expertise into practice-area pages and useful blog content, and build a publishing schedule. The aim is stronger Google visibility, a more authoritative website, and content AI search tools can discover and reference.
See how the full approach worksTotal transparency
Full visibility.
Start to finish.
Your live dashboard shows the activity. At least weekly, we explain what happened, what changed, and what comes next.
Calls and forms are inquiries. They are not automatically qualified leads, consultations, or retained clients.
01
See the activity. Ad spend, calls, forms, and the work completed.
02
Understand the quality. Your intake feedback helps separate useful opportunities from poor-fit inquiries.
03
Connect it to the business. Assess consultations and retained matters where the records support it.
Criminal-defense specialists
Direct strategy.
No black box.
Zentriq works only with criminal defense firms. Dan stays directly involved in the strategy, the priorities, and the explanation of what the work is producing.
We start with the cases you want, the markets you serve, and the economics that make growth worthwhile—not a generic menu of marketing services.
You bring the legal expertise. We turn it into a focused lead-generation system and make the next decision clear.
Request a free strategy callBuilt for the right fit
Good at the work.
Ready for a better way to grow.
We work with owner- and partner-led criminal-defense firms that want more of the right cases, can respond to new inquiries, and value a clear view of their marketing.
Explore the approach for your firmBefore we talk
A few questions
worth asking.
A good working relationship starts with clear expectations.
We tried Google Ads before. Why would this be different?
We start by understanding what happened: the searches you paid for, the pages people reached, the tracking, and the quality of the inquiries. A previous campaign is something to learn from, not a reason to prescribe the same setup again.
Do we need to replace our website?
Not necessarily. A focused landing page can work alongside your existing website. We assess what can be improved, what should be retained, and whether broader website work belongs in the plan.
How much does it cost?
The scope and advertising budget depend on your practice areas, market, and goals. Zentriq’s fees and media spend are separate items. We discuss both before you decide to move forward.
How quickly can we expect progress?
Paid search is the near-term part of the approach; organic visibility is built over time. Setup depends on access and approvals. Lead volume, quality, and cost need to be evaluated against your market, budget, and intake results—not a universal deadline.
How will we know whether it is working?
We separate ad spend, calls, and forms from qualified opportunities. With your intake feedback and reliable records, we can look further at consultations and retained matters. More clicks alone are not the goal.
What will you need from us?
A clear decision-maker, access granted through the relevant platforms, timely approvals, attorney input for content, and feedback about lead quality. You don’t need to become a marketing expert.
What is the 30-day guarantee?
If you are not satisfied within 30 days after onboarding, Zentriq will refund your money. No questions asked. Results still vary by market, budget, competition, and intake.
What happens on the first call?
We discuss where new matters come from, what you want to change, and which case types you want more of. It is a conversation about fit and priorities—not a commitment to hire Zentriq.
Free strategy call
Let’s talk about
your firm.
We’ll look at your market, your current marketing, and what it would take to generate more of the cases you want.
Prefer to pick a time?
Choose a time for your strategy call
Submitting this form requests a conversation; it does not book an appointment. We’ll follow up to arrange a time.