“Dan (Zentriq Head of PPC/SEO Development) is thorough, professional, and easy to work with.”
Lee Garvey
Founder
For small criminal defense firms already running Google Ads
Your ads are getting clicks — but not enough cases.
If you’re paying for clicks but calls feel inconsistent, you’re not alone. Most small criminal defense law firms can’t tell whether the problem is the keywords, the ad copy, the landing page, the budget, or just bad tracking.
Zentriq helps firms like yours troubleshoot the whole system. We’ll personally review your ads presence, your landing page flow, and your site’s SEO visibility — then send you a free 1-page breakdown with simple fixes that can make a real difference.
Free report
Get a 1-page “Ads + SEO Leak Breakdown” customized to your firm: the biggest thing likely costing you leads, plus two quick wins you can implement yourself.
Or call/text: (202) 738-9606
What the 1-page breakdown covers
- Ad waste: likely keyword or targeting issues that burn budget
- Landing page leaks: the #1 reason clicks don’t turn into calls
- Tracking clarity: what you should measure (and what’s noise)
- SEO quick wins: easy improvements to increase organic visibility
Takes 30 seconds. You’ll get a short, specific action list.
What our clients say about working with us
“Dan brought deep expertise, clear communication, and a practical, results-driven approach.”
Deborah Taylor
Marketing Lead
What improves when the leaks are fixed
Common ranges we see after fixes (varies by market, practice area, and starting point).
Cost per qualified call
↓ 38%
After tightening keywords + page match
Landing page conversion rate
2.1% → 10+%
After above-the-fold + CTA fixes
Wasted spend (bad queries)
↓ 25–40%
With negatives + tighter targeting
SEO visibility (example)
When you build pages around one practice area, visibility compounds over time.
What We Do/Pricing
Our firm has one focus: to help you get more clients through your website fast, whatever it takes. If we don't generate leads within 60 days, we stop charging until we do.
How our system is different
- We fix leaks before we scale spend. Most firms don’t need “more clicks.” They need cleaner targeting and a page that converts.
- Everything ties back to leads. Calls + forms are tracked so you can see cost per lead without guessing.
- We build one practice area at a time. Tight focus keeps the message match strong and prevents scattered results.
Setup
Intake System Install
$1,895 one-time
- Conversion tracking + attribution (calls + forms)
- Simple dashboard (plain-English KPIs)
- Two high-converting landing pages (two practice areas)
- Two tight Google Ads builds (one per practice area)
- Google Business Profile conversion tune-up
- Detailed SEO improvements throughout and creation of new web pages focused on your practice areas
Monthly
Run + Improve
$949 / month
- Weekly Ads optimization (search terms, negatives, testing)
- One “Next Win” improvement each week
- SEO: 1 pillar page / month + 2 supporting posts / month
- GBP cadence: 1 post/week + review response support
- Monthly scoreboard email (what changed + what’s next)
Expand to a second practice area only after the first is stable.
Questions? Call/text (202) 738-9606.
Who you’ll work with
Dan Taylor — Head of SEO/PPC Development at Zentriq. I work directly with a small number of criminal defense firms and focus on one thing: helping you stop guessing and start seeing what’s actually driving calls.
No account managers. No mystery team. You’ll always know what we changed, why we changed it, and what happened next.
Call/text: (202) 738-9606
Get your free 1-page breakdown
Tell us where to look. We’ll personally review your site and send a short note with actionable fixes you can implement yourself.
Call/text: (202) 738-9606
No pressure: We don't do high-pressure sales. We'll share actionable insights, and will be happy to hop on a call to help you determine if we're a fit for your firm.